Logo Design

Everybody needs a logo!

We wanted a logo for the website which reflects the qualities of the group.

Start simple

To kick off the design we started with a “T” shape to reflect the “Tinkerers” initial letter.

More geometric

The first was a good start, but being an engineer it was a bit free-form for me. I wanted to constrain the lines to a more geometric set of shapes. I also liked this logo as it looks a bit like a hammer, the tinkerers tool 😄, and it is broken into pieces!

Tame the curves

The curved elements look a bit too long, distoring the overall shape. So, more geometry applied to make these elements into quadrants, and the bottom curved element was removed to make the logo more like a capital “T”.

Make the logo squarer

The logo is too tall. Website logos need to be usable in a square format for things like the browser “favicon”. Dropping the bottom element gets us to the logo we are using on the website.

Colour

The only thing left to resolve is the logo colour. The shocking pink works well with the basic site greyscale colours.